What you will gain
01 Clarity on where value creation happens
02 The ability to apply it in practice
03 Focus on what matters, not what doesn't
04 Confidence without faking it
Sustainability has become impossible to ignore. Impossible to navigate. New regulations, frameworks, competing strategies, and shifting worldviews. You are expected to understand it all. By Monday.
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Petar Madjarac
"It helped me understand the root global challenges and incorporate insights into my organisation."
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Sverrir Björnsson
"This book enhanced my ability to discuss sustainability in business contexts effectively."
Linda Alila
"Straightfor- ward, practical, and timely. A must-read."
Amanda Coffin
"Identifies the challenges facing the planet and what we might do to mitigate them."
Bjarni Herrera has spent two decades in the rooms where high-stakes business decisions get made. His vision is that business, financial, and sustainability decisions are one.
Secretary of the Board at Arion Bank during its post-crisis restructuring. Built and sold Circular Solutions to KPMG, where he became Head of Sustainability. COO of CICERO Shades of Green, which was acquired by S&P Global, where he led its integration.
He now runs Accrona, a sustainable finance advisory firm, and Post50, a venture firm. This book is the map he wished he had.
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